It was early 2004 that I first discovered how to bring a website's traffic back to life by using a simple little text file called an RSS Feed.
In my first experiments with RSS Feeds I increased visitor traffic by 629% per quarter - documented by Alexa's site and traffic ranking tools. That's when I stopped working for web development clients and started working for myself - and I've never looked back!
Shortly after my experiments I began to uncover the true secret of using web logs (blogs) to gain traffic. Not just any traffic, but targeted, pre-disposed, and in many cases ready to buy, website visitors!
Launch of The Stampede Secret
Immediately I wrote a report containing the step-by-step strategy and techniques that I'd employed and with the help of Dr. Joe Vitale we launched The Stampede Secret in less than 10 days of initial contact and brought our easy traffic secret to the masses. The report, and accompanying member's area, was a smashing success and many of our customers discovered how easy and profitable it was to fine-tune and focus their websites for success.
Of course authoring and supporting this product had it's own set of challenges. Our customers came from all levels of understanding regarding search engine optimization, targeting their market segment, converting their traffic to buyers or subscribers, and/or offering valuable content once their traffic arrived. Most had never even read about keyword research!
Who Benefited Most from RSS Feeds and Blogs
Stampede Secret customers fell into three camps: (1) Savvy webmasters who already had the basics of website ownership down, employed the strategies and found immediate success (often within a few weeks), (2) website owners who required a lot of hand-holding and extra training on keyword research and the benefits of targeted traffic before they could get started (very time intensive for myself but in the end rewarding for the website owner), and (3) site owners who were lazy (didn't want the extra work of defining their markets or keywords), careless (didn't care what type of traffic they got as long as they got some traffic), or only owned one mini-site offering absolutely nothing of value to the visitor once they arrived except an over-priced report. Needless to say camp 3 did not reap the benefits of The Stampede Secret.
After over two years of supporting and enjoying the customers of The Stampede Secret I made a bold move and removed the report and the Member's Area from the market. Internet traffic and website management has changed and in order to change with the times, to ensure my own success, I needed to move on.
Onto Web 2.0!
This is a very exciting time to be working online. Web 2.0, which truly blossomed with the widespread use of RSS Feeds and Blogs, is now upon us. The way we surf, live, and work online proves it. Research supports it.
Web 2.0 is here and if you want to succeed online now you've got to get your game on. Don't worry though, you won't be going it alone.
I'm still working online (just celebrated 10 years of it!) and as long as I continue to do so I'll be sharing my techniques, strategies and resources for Web 2.0 traffic and site promotion. I'm even building a few Web 2.0 sites myself so I'll walk you through site setup, promotion, maintenance and management in the future. It's a fun and exciting time to be online!
Contact Laura Childs at The Stampede Secret
As this page was once a contact form I would be remiss to leave you without a venue to chat with me. You can do that here: contact Laura
Learning to Drive Traffic in the Web 2.0 World
I'm still learning and testing the best ways to drive targeted traffic to your websites. Before I write (and decide to take on support again) the next Stampede Secret I've been buying, reviewing, and testing the techniques of a number of other products on Web 2.0 traffic - click there to see my reviews and subscribe to my mailing list for updates. You'll find my latest ramblings via blog on Web 2.0 here.
I'd love to see you there and hear your thoughts, successes and trials through commenting!
Laura Childs
www.stampedesecret.com
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