Catching Up With Laura and Web 2.0

2.0 Traffic Strategies 1 Comment »

It’s been a long time coming, but there really hasn’t been a whole lot interesting to tell you about up until now.

This is a long post, but worth the read so if you’re rushed or just want to get to the goods, skip down to #3 because that could make a huge difference to your bottom line…

1. Rebuilding Lives (After the Fire)
2. Amen to A Thriving Internet Economy!
3. Automation and Web 2.0 (The Good, Bad, and the Ugly)

1. Rebuilding Our Lives After The Fire
———————————-

As you may remember, our family home burnt to the ground in February – in the middle of the night and we had 6 minutes before the flames were licking through the floorboards.

Six minutes and we could no longer get in to rescue our pets, keepsakes, or belongings.

The last time I wrote here was in April – but I have been busy building a new home, side by side with my teenage daughter and husband, and we’re nearing completion.

Which means I have time to focus on my sites, my subscribers and my online business again!

Make no mistake here – we do not have a construction crew or even a contractor – this is seriously a home built by family hands that will inhabit it – a 3,000 square foot log home carved
into the hillside of our 20 acre hobby farm.

To say the build has exhausted me would be an understatement (at 45 years of age it was either going to kill me, or get me into shape very quickly).

If you’re interested, I’ve documented most of the decisions, process, and progress along the way with videos, photos, and commentary at Building Our Own Log Home. (click on Eric and Laura’s build or the sidebar posts to see what’s
new).

2. Amen to A Thriving Internet Business!
—————————————

Through the summer months I barely saw my laptop, but my income stayed steady nonetheless. Amen for a thriving internet economy!

Are we in the best business ever during these tough economic times or what?

This was a serious second lesson after our month in Europe when I barely cracked my laptop.

The lesson? Once you have your systems in place and a footing in your marketplace, your business will look after itself for the most part.

Be sure to read that in context – “…with systems in place…” and “…for the most part.”

I’m not proposing a ’set it and forget it’ for most online enterprises. I am talking about systems, some automation (perhaps even outsourcing if that’s required) and a mandate revisited and revised as required.

3. Automation and Web 2.0 (The Good, Bad, and the Ugly)
——————————————-

Having worked online since 1998, thrived through the transitions, studied more concepts and theories, used more tools and processes than I could ever write about — and then, re-mixing my website marketing all over again as the average internet user shifted the way they use the web — I’m still no guru, nor would I want to be. (Apart from what you may think, those guys have it hard.)

However, I am obligated to tell you the truth (which has netted me some serious backlash at times) about:

a) What works, what doesn’t, and why.

b) Who is feeding you a load of bull (at their benefit) and who is the real deal.

c) Which systems will harm your business more than help it.

IN 2007 I told you that there was no ‘good’ way to automate Web 2.0 marketing (at the time, there just wasn’t – sure some marketers sold systems and software but the investment just wasn’t worth the return).

IN 2008 (right before the house fire) I released a report that explained how to easily infiltrate various interactive Web 2.0 sites using your blog’s RSS feed.

Automation – that won’t get you blacklisted on the off-sites, that will increase your search engine position, and that helps build a loyal list of followers.

Due to the house fire, I didn’t market hard. I didn’t have time to support my readers with appropriate dedication. The report was called “Why Your Web 2.0 Marketing Sucks and How to Fix It, Fast.”

As it turned out, the people that purchased it, didn’t need help with further explanation but wrote in with thanks of helping Web 2.0 finally make sense (and touching my heart, so thank you!)

Honestly, Web 2.0 stuff can be confusing…

1) It has geek-driven tendencies.
2) It is multi-faceted (content, search engines, voting, videos, blogs, RSS)
3) It is time consuming (or at least it WAS time consuming)

But what if, all those issues were removed?

What if someone finally came along that had a system of automation that actually worked and wasn’t just in the guru game to steal your money?

What if a service was launched with tools and an easy to follow action plan that is not time consuming (10 minutes – 1/2 hour).

What if you could follow the system for 7 days, absolutely for free, and in those seven days you would see results – results of traffic, subscribers, sales.

And if you didn’t like it, if you didn’t see results, you could just cancel a renewal. No strings attached, no hoops to jump through, nothing lost (in fact you’d gain all the same even if you cancel because you would have learned about systems of automation and some tricks to Web 2.0 marketing in the process).

Does it sound too good to be true to you?

You bet it does.

I know, you’re wondering what the catch is…

A hefty renewal fee? A higher monthly payment than the average business owner can manage? That’s usually the case with other trial offers, but not in this situation. I can’t disclose the subscription rate because it is ’scaled’ – you choose the power you want and sign up for the service that interests you most, but honestly if you can’t make at least the $47 in the first trial week, you might want to give up marketing online!

After 7 days you’ll know that this works – that your extra sales, search engine placement, traffic rank, and commissions will more than cover that greasy spoon dinner…

To be clear — there are two caveats…

1) The offer is limited to a group of 1,000. (And he’s dead serious about that number because the tools, team and success can’t support more and be effective – right now.) The news has gone out to over 8,000 of my own subscribers and I’m not alone in sharing this…if you don’t get in right away, check the page every so often to see when space opens up.

Check for the trial download, free, here: Try Web 2.0 Automation with Action Plan for $1

I’ll write again soon but now I have to get back to the building site. Be sure to stop by soon…

Cheers, Laura

Using Web 2.0 Responsibly (for Marketing)

2.0 Income Strategies, 2.0 Traffic Strategies No Comments »

An online friend (I’ve spoken of him before on this site and others) passed over an informative pdf to me this week, to in turn, pass onto you.

You can download the pdf at the end of this post, but allow me to save you some reading time and give you the highlights. (Training and techniques that I agree and am alignment with).

Part 2: Web 2.0 Arrives, the Market Changes

(highlights of page 5)

Then one day a few years ago, some really smart people figured out how to make the web more interactive. Users could go to a web page and talk to other users, but more importantly, CREATE CONTENT for the owner of the website.

This is called Web 2.0.

MySpace, Facebook, YouTube, all those sites that let visitors write, upload, create, or otherwise share their own ‘stuff’ online started producing copious amounts of new content that the search engines could easily index…

This was especially great for the owners of these web 2.0 sites, because the cost of acquiring content is otherwise the most expensive part of owning any website…

…more importantly all this new content…disturbed the old business model (article marketing, seo, etc.).

…basically, everything that the SEO firms used to tell you was necessary has changed. All except one: It’s more important than ever to get incoming links to your website.

The question arises: If Article Marketing has lost so much of its importance with the search engines, how do we create these incoming links?

Part 3: Ride that Web 2.0 Wave!

(highlights of page 6)

…thinking that Web 2.0 is just a bunch of MySpaces, YouTubes, and Facebooks – where the main purpose is to talk and share with online buddies?

…you have been wasting your own time making content for the owners of those websites.

…since content is the basic currency of the information age, you have just made them rich at your own expense.

…all you have to do to turn the tables and make them YOUR slave is to place your articles, tips, recipes, jokes, home movies, podcasts, whatever content you can create out there on Web 2.0…with links back to your own website.

Example: If you write something about dog training on MySpace, and it doesn’t link to your main website, then you gain nothing. You have just wasted all that time for no good reason, other than to make the owners of MySpace even richer. However, add a link to the bottom of that same bit of writing that takes the user back to your Dog Training website, and you have just marketed your own website…

The best part is that web 2.0 writing is fast and choppy…no 350-1500 word articles….

According to recent research, over 2,000 Web 2.0 sites exist.

…Google and Yahoo love them and index them quickly

The only question left is: Which ones will allow you to link back to your own website?

Part 5: The Gold Rush is On!

(pages 8-9, discusses Revenue Share which I think everyone has heard of so I snipped it out of these notes)

Make money while building your business, (to make even more money.)

Part 6: Where to find them

…you’re probably already asking how many of the 2,000 plus sites allow backlinks.

Inside the member’s forum I’ve got a library stocked full of them…and members are always adding new ones as discovered.

…here are a few you already know about…

www.Cagora.com, www.Helium.com, www.Hubpages.com, www.Revver.com, www.Squidoo.com, www.ThisIsBy.Us, www.Vume.com, www.Weebly.com, www.Wikidot.com, www.Yuwie.com

…some take video, some text, some articles, some audio, and most will take a mixture.

However, these all pay you money for your time, and meanwhile you’ll really be spending that time building your own website up in the search engines.

Part 7: “More powerful than you can possibly imagine…”
(re: keyword research and search engine positioning and traffic from Web 2.0 sites)

Being #1 on google does NOT mean you get all the traffic. At best, it just means getting the MOST traffic.

#1 only equates to about 40% of all traffic for a keyword…

HOWEVER – you could own ALL of the links listed on the results page…

CONSIDER – Make easy pages on Web 2.0 sites, get those pages ranking highly in the search engine results pages, (much faster than ever before) and control the traffic flow for your keywords.

REMEMBER – Search engines love Web 2.0 sites, so ranking is easy.

You’ll be in full control, get 100% of the traffic for your keyword, all linking back to your site, and even be paid to create it all.

Laura, wrapping up…

I’ve been a member of this forum for almost a year now. Inside you’ll find keyword research tools, members helping members, experts helping newbies, a backlink script (to discover how many backlinks are required to beat out your top 5 competitors), 30+ training films, dozens of software downloads, and more.

While you’re there, learn about the opportunities that exist to supply content to Web 2.0 sites and be paid directly to your Paypal or bank account within days – just like a freelancing assignment.

Money up front plus money in residuals, all while you’re dominating the search engines for the benefit of your own business…

Download the PDF
Learn More About the Member’s Forum

Measuring Web 2.0 Traffic Success

Building Web 2.0 Sites, Websites Reloaded No Comments »

There are just as many ways to integrate Web 2.0 interaction – and therefore reap the traffic benefits – into an existing website, as there are to launch a new site with Web 2.0 elements.

Below is a quick table I’ve drafted up (in no particular order) of types of sites or applications (types/apps), brief descriptions of each (what), benefits (why), as well as measurements of success to consider after integration (measurement). Consider the measurement challenges before you integrate however as all Web 2.0 applications are not created equal.


Types/Apps What?/Why? Measurement
Blog

Websites where content is presented in journal style, displayed in reverse chronological order, and often includes a comment feature for visitor interaction.

Create or develop relationships with target audience, and
potential/existing customers.

Where does the traffic come from?

Where does the traffic go?

Does the traffic convert?

Which reader segment is commenting?

Does the traffic return?

Wiki

A web site that allows the visitors to
easily add, remove, edit and change the website content,
sometimes without the need for registration.

Allows a specialized target audience to contribute to, or
create, content.

 

Is the topic (and therefore the content) popular?

Does it affect sales and conversions?

Who visits the wiki? Who contributes to it?

Social Network

A social network website allows interaction between users
– publicly or privately.

Identify and advertise to finely targeted groups of
existing or potential customers.

Are the users discussing products and/or services?

How much traffic does this create to the product/service
pages?

Is the content indexed in the search
engines?

User Review

Website that allows visitors to write reviews of
products, content and/or services.

Provides peer product reviews to new or existing customer
base. Establishes the website as the resource for researching related
products and services.

How many reviews per visitor are read/written?

Do the reviews increase new traffic to the site or keep
the traffic on the site longer?

Does this content increase sales/conversion?

Forum

An online discussion site.

Create or develop relationships with potential/existing
customers.

Is the topic/content popular?

Does it affect sales and conversions?

Who uses the forum? Who contributes to it?

Does it bring more traffic?

Is the content indexed in the search
engines?

RSS

RSS delivers information as an XML file (aka RSS feed).
Small software programs (feed readers or aggregators) check subscribed feeds
for a user and displays updated content.

Publish time sensitive information, news, sales, or
incentives to potential/existing customers.

How frequently is RSS accessed? By how many subscribers?

Are links within RSS clicked through? 

Does RSS increase website traffic? Increase visitor stay?

Does RSS increase sales/conversions?

Which content is most popular?

Podcast

A podcast is a multimedia file distributed over the
Internet for playback on mobile devices and
personal computers.

Provide value added, topical content in an easy to digest
form.

Reach new audiences via podcast aggregators such as iTunes.

How many times was the podcast downloaded?

How much website traffic did the Podcast generate?

Did the podcast increase sales/conversions?

Comparison Shopping

A price comparison website that allows individuals to see lists of prices for
a pre-defined or search generated product.

Reach a wider audience.

How much traffic does this send to your product website?

Does it affect sales and conversions?

Video / Multimedia Multimedia rich sites use a variety of information sharing via text, audio, graphics,
animation, and video, to inform internet surfers.

Share content with potential/existing customers in video format.

How often was content accessed?

How long was it viewed? Until the end?

Is the content indexed in the search
engines?

Does it affect sales and conversions?

Ajax / Flash

Ajax enables small amounts of user generated information to
interact with a website server ‘behind’ the page – the web page does not refresh
based on a change via interaction.

Flash was once most commonly used to create animation, animated advertisements,
and to assist in the integration of video onto a web page. More recently
however, Flash is being used to create an interactive web.

Serve user friendly applications to potential/existing customers
in a high-touch (not high tech) manner.

How has Ajax/Flash improved the process?

Does it affect sales and conversions?

Does it affect corporate brand?

Mobile

Online content accessed via mobile phones, PDAs, and other handheld
devices.

Enables users to access your content or interact with your site,
from anywhere at any time.

Does it affect sales and conversions?

Does it affect corporate brand?

Portal

A site that provides personalized responses, content, or other capabilities to
visitors based on input.

Provide a personal (yet overseen), one stop shop, for
potential/existing customers to enjoy, aggregate, or create content.

What content or applications are being used?

Does it affect sales and conversions?

Does it affect corporate brand?

Is the content indexed in the search
engines?

Does Your Business Need to Deploy Web 2.0?

Building Web 2.0 Sites No Comments »

Small and large, business and corporations, are contemplating the need to integrate Web 2.0 technologies or utilize ad channels on existing Web 2.0 properties for business.

This post is the beginning of a series created for the slow-to-adapt. We’ll begin with questions that can only be answered by companies that know and understand their target market.

Consider first, whether or not Web 2.0 technologies are being adopted by your target market.

Are your customers or potential customers likely to participate in user-generated content? Will your site visitors read, comment on and be affected by content found online? Will they share their views publicly? If your target market is known to be passionate about the products you sell or service, providing them a venue to share their views can be extremely valuable for obvious reasons.
Read the rest of this entry »

Ethical Web 2.0 Traffic Training

2.0 Traffic Strategies No Comments »

People in my immediate circle already know this, but on February 14th at about 2:30am, my house caught fire. We think it had to do with the wood furnace because the fire started there, but no final assessment has been done to date.

This post is about Web 2.0 Traffic however, and not about my personal trauma…

The day before the fire I had just finished writing my newest publication: “Why Your Web 2.0 Marketing Sucks…and What You Can Do About it Today!”

Two weeks have passed and I’ve had little time, or presence of mind to launch it now, but thought to mention it here in case you’re looking for solutions.

I wrote it because I was sick of the mis-information being passed around on the internet by people who don’t know what they’re doing, who have no appreciation for your time, and who do little more than distract you from your business with sensationalism…

The report, strategy, technique – if you will – has been described as: “…a little unconventional. A tad geeky. But with the right trainer it can be painless, effortless, and lucrative…”

If you’d like to read more about it, you’ll find it here: Social Marketing Strategy – for ethical business people, for entrepreneurs who provide worthwhile content, for those concerned about their website traffic and reputation.

Leave me a note here if you have questions. I’m only online once every few days at this time while we try to put our life, family, and home back together.


Website Traffic with Stampede Secret by Laura Childs ~ Copyright © 2004-2009 Web 2.0 Traffic ~ All rights reserved.