An online friend (I’ve spoken of him before on this site and others) passed over an informative pdf to me this week, to in turn, pass onto you.

You can download the pdf at the end of this post, but allow me to save you some reading time and give you the highlights. (Training and techniques that I agree and am alignment with).

Part 2: Web 2.0 Arrives, the Market Changes

(highlights of page 5)

Then one day a few years ago, some really smart people figured out how to make the web more interactive. Users could go to a web page and talk to other users, but more importantly, CREATE CONTENT for the owner of the website.

This is called Web 2.0.

MySpace, Facebook, YouTube, all those sites that let visitors write, upload, create, or otherwise share their own ‘stuff’ online started producing copious amounts of new content that the search engines could easily index…

This was especially great for the owners of these web 2.0 sites, because the cost of acquiring content is otherwise the most expensive part of owning any website…

…more importantly all this new content…disturbed the old business model (article marketing, seo, etc.).

…basically, everything that the SEO firms used to tell you was necessary has changed. All except one: It’s more important than ever to get incoming links to your website.

The question arises: If Article Marketing has lost so much of its importance with the search engines, how do we create these incoming links?

Part 3: Ride that Web 2.0 Wave!

(highlights of page 6)

…thinking that Web 2.0 is just a bunch of MySpaces, YouTubes, and Facebooks - where the main purpose is to talk and share with online buddies?

…you have been wasting your own time making content for the owners of those websites.

…since content is the basic currency of the information age, you have just made them rich at your own expense.

…all you have to do to turn the tables and make them YOUR slave is to place your articles, tips, recipes, jokes, home movies, podcasts, whatever content you can create out there on Web 2.0…with links back to your own website.

Example: If you write something about dog training on MySpace, and it doesn’t link to your main website, then you gain nothing. You have just wasted all that time for no good reason, other than to make the owners of MySpace even richer. However, add a link to the bottom of that same bit of writing that takes the user back to your Dog Training website, and you have just marketed your own website…

The best part is that web 2.0 writing is fast and choppy…no 350-1500 word articles….

According to recent research, over 2,000 Web 2.0 sites exist.

…Google and Yahoo love them and index them quickly

The only question left is: Which ones will allow you to link back to your own website?

Part 5: The Gold Rush is On!

(pages 8-9, discusses Revenue Share which I think everyone has heard of so I snipped it out of these notes)

Make money while building your business, (to make even more money.)

Part 6: Where to find them

…you’re probably already asking how many of the 2,000 plus sites allow backlinks.

Inside the member’s forum I’ve got a library stocked full of them…and members are always adding new ones as discovered.

…here are a few you already know about…

www.Cagora.com, www.Helium.com, www.Hubpages.com, www.Revver.com, www.Squidoo.com, www.ThisIsBy.Us, www.Vume.com, www.Weebly.com, www.Wikidot.com, www.Yuwie.com

…some take video, some text, some articles, some audio, and most will take a mixture.

However, these all pay you money for your time, and meanwhile you’ll really be spending that time building your own website up in the search engines.

Part 7: “More powerful than you can possibly imagine…”
(re: keyword research and search engine positioning and traffic from Web 2.0 sites)

Being #1 on google does NOT mean you get all the traffic. At best, it just means getting the MOST traffic.

#1 only equates to about 40% of all traffic for a keyword…

HOWEVER - you could own ALL of the links listed on the results page…

CONSIDER - Make easy pages on Web 2.0 sites, get those pages ranking highly in the search engine results pages, (much faster than ever before) and control the traffic flow for your keywords.

REMEMBER - Search engines love Web 2.0 sites, so ranking is easy.

You’ll be in full control, get 100% of the traffic for your keyword, all linking back to your site, and even be paid to create it all.

Laura, wrapping up…

I’ve been a member of this forum for almost a year now. Inside you’ll find keyword research tools, members helping members, experts helping newbies, a backlink script (to discover how many backlinks are required to beat out your top 5 competitors), 30+ training films, dozens of software downloads, and more.

While you’re there, learn about the opportunities that exist to supply content to Web 2.0 sites and be paid directly to your Paypal or bank account within days - just like a freelancing assignment.

Money up front plus money in residuals, all while you’re dominating the search engines for the benefit of your own business…

Download the PDF
Learn More About the Member’s Forum

People in my immediate circle already know this, but on February 14th at about 2:30am, my house caught fire. We think it had to do with the wood furnace because the fire started there, but no final assessment has been done to date.

This post is about Web 2.0 Traffic however, and not about my personal trauma…

The day before the fire I had just finished writing my newest publication: “Why Your Web 2.0 Marketing Sucks…and What You Can Do About it Today!”

Two weeks have passed and I’ve had little time, or presence of mind to launch it now, but thought to mention it here in case you’re looking for solutions.

I wrote it because I was sick of the mis-information being passed around on the internet by people who don’t know what they’re doing, who have no appreciation for your time, and who do little more than distract you from your business with sensationalism…

The report, strategy, technique - if you will - has been described as: “…a little unconventional. A tad geeky. But with the right trainer it can be painless, effortless, and lucrative…”

If you’d like to read more about it, you’ll find it here: Social Marketing Strategy - for ethical business people, for entrepreneurs who provide worthwhile content, for those concerned about their website traffic and reputation.

Leave me a note here if you have questions. I’m only online once every few days at this time while we try to put our life, family, and home back together.

I had a few people email me overnight asking about my post yesterday (on getting traffic and google indexing on a new site).

I had forgotten to show the spider visits in the screen capture. Now it’s 12 hours later so the results are a tad off because Google has been by another 20 times since I turned off my computer.

Remember this is a brand new site, registered on Feb 6, content added on February 7-8th, no external links coming in - just an hour of a little Web 2.0 magic applied.

You can see the highly targeted traffic to the site on my previous post. Keeping in mind that this is a very tiny niche for a local business.

Here is the spider and bot screen capture as of late this morning…

While launching a new site for family - and working at getting indexed - I’ve had chance to notice how quickly the Web 2.0 landscape has changed just in the past few months.

The strategy I’m employing for this quiet little launch is my transposting strategy - altered somewhat for the new domain. For the record, transposting didn’t allow me to completely ignore sites and not lose ground while I was away, but it did help me to maximize the little effort I could afford during that time.

If I’d known I’d be away so long I might have paid someone to manage things for me…

Since I’ll be writing a new report about this (as long as the tracking results measure up), and since I’ve been out of the loop and away, I’ve spent the last two weeks surfing around and finding out what I’ve missed.

Argh.

First stop was a promised-to-be-excellent free report that was touted as “I give it to my virtual assistants who do my marketing for me…” - released only a few months ago.

I didn’t check them all, but 7 of the hot Web 2.0 resources listed are no longer accepting new user registrations, altogether dead, or choking on the submission process. One hadn’t been updated since 2004 (gibeo), another not since 2006 (gravee). Not sure how they got on the ‘new’ list, or why the virtual assistants don’t say anything, but somehow the report was passed out to the world to use anyway. (Wasting time is my biggest pet peeve.)

But that’s the state of our world wide landscape.

The others not working correctly - in the last 24 hours at least - are sitetagger, scuttle, smarking, feedmarker, feedmelinks (going invite only), tailrank and unalog. Not sure how many of those were on the list, but listing them here so they show up as defunct in my own search results.

Is there a moral to this story Laura?

Why yes there is…

We need to start paying attention and really think our strategies through.

We need to learn to think for ourselves and not get caught in someone’s hype bubble.

We need to understand that ‘free’ sometimes costs more in the long run - because it wastes our time.

We need to not invest hours and days creating profiles and links and bookmarking hundreds of web 2.0 properties in the hopes that it will bring us traffic. Because some of those sites will crash or go out of business. Because choosing the right sites, with the right audience and the right features is really all that matters.

How’s My Little Site Launch?

I won’t give you the url, because it might taint my tracking results (or at least make my life more difficult separating real results from gawkers). I promise you the site isn’t worthy of a look anyway right now. (It’s ugly!)

The site was registered February 6th. It must have taken me 23 hits to install and mess around with the template and add 5 articles, as you’ll see below.

Yesterday, February 8th, I started playing with Web 2.0 traffic sources.

• I did not pay for traffic and I did not link to this site from any of my existing sites. This little baby is flying solo with a little Web 2.0 shove. (No list, no monetization on the site so you KNOW I’m not going to waste one of my clicks on it!)
• No plugins nor alterations to the theme (yet). Just a naked and ugly little site with nothing more than some re-purposed private label content that I’m sure has been kicked around the net hundreds of times in the past year.
• No one in my family knows about this site, including the person whose business I started this for!

But here’s something that’s very cool…

Registered February 6th around 9pm EST, already in google’s index by this morning, February 9th. I wish I’d thought to check earlier. The time says “20h ago”. I don’t know how to show you that, and include the date, without disclosing the url…so here’s a useless picture.

I’m pretty impressed.

Not with myself because I’ve had my head in an intranet these past few months and left my own training and marketing to whither on auto-pilot.

But with Web 2.0, still serving up great results, fast indexing, and a way for those with strategy on their minds to burst forth in their own market.

I’ve been doing some experiments lately with both newly registered websites and existing sites - utilizing the power of Web 2.0 for traffic.

The sites I’ve been working with are not just of various age, but in various niches.

This all started as a challenge when a local business owner told me that I couldn’t get him any more work as a result of online marketing than he could get on his own, down a hick town backroad, through word of mouth.

I’ve never liked it when someone told me I couldn’t do something. This was no different.

This became even more a challenge because his ‘thought-stream’ was backed and confirmed by his young University educated daughter. A 20 year old small town girl who’s never entered more than 2 words into google at a time and whose primary use of the internet is socializing on FaceBook.

“No one uses the internet to find local business, Dad.”

(Ugh, small town mentality.)

If I could find the research I read last month - that states 60% of North Americans would rather search for a company online than pick up a phone book - I’d wrap it up in a big box with a bow and send it to them.

As I mapped out a “I’ll prove it to you” strategy - the latest of which is my newly devised transposting - I decided to see if anyone else was teaching how to do this….

I’ve been a few months away from my machine and I’m happy to buy a course or report on this to stay current as well as learn from others since I don’t know everything.

Scouring the Warrior forum, buying latest releases and reports from other marketers, bouncing from one marketing blog to another - no one is talking about this stuff. Unless of course Howie Swartz (sp?) or Frank Kern are teaching it in their exclusive classes. (Two guys I could listen to all day as they’re as close to Hollywood in internet marketing as you can get.)

As soon as I get my small town business man some work and money through online marketing (and put both him and his daughter to shame) I’ll be writing a short step-by-step and screen shot proof on TransPosting.

If you are interested in reviewing the report before release, please contact me now. When I write these types of short reports, I don’t wait around or pre-launch, etc.

Also, if you find anyone else talking about Transposting (not cross posting thanks I already know about that), please give me a head’s up.

Yours in marketing,

Laura Childs