Sometimes I’m cautious about the content in my public posts. I don’t enjoy controversy, but I hate to see the public misled so I’m not about to shut up and play it safe.
This is one of those posts.
Web 2.0, Is it Hype?
I’ve been reading some other writers, bloggers, and marketers articles on the topic of Web 2.0. You’ve probably run across a few of these yourself. I’m talking about the writers who say Web 2.0 isn’t real, it’s all hype, just a joke to get you to spend more money on website creation software and scripts.
“Hello? Is anybody home? What part of the astral plane are you on, man?”
Web 2.0 is real, yes it exists and not only that, it’s stealing your traffic (and likely has been for quite a few months now, insidious and wretched beast!).
Tell me, in the past few years as online users has nearly doubled, if your traffic has doubled and held? No? Not on any of your websites?
Likely not and here’s why…
Web 2.0 has been slowly sneaking in the back door as the new and improved sister. It’s feature-rich and a lot more fun than the text and image sites of yesterday. As business owners we’ve probably looked upon these sites as time-wasters. It doesn’t matter really what you think of or call them – you do need to take notice of them as they are holding your traffic hostage with all their bells and whistles, groovy graphics and personality.
Web 2.0 is not hype. It’s just a new name for a new website flavor.
Web 2.0 is also not hype because the very lifeblood of internet business – traffic statistics – prove that 2.0 is stealing the show in popularity rankings.
Finally Web 2.0 is not hype because even the big offline businesses are taking note. As they do, they build sites to match their market. As a matter of fact just last month I was watching a television commercial for a hair care line and they promoted their interactive 2.0 style site at the end of the commercial. (As soon as I find it again, I’ll post it for you as an example – I just don’t watch much television so the product and matching site have now escaped me.) Read the rest of this entry »