You can download the pdf at the end of this post, but allow me to save you some reading time and give you the highlights. (Training and techniques that I agree and am alignment with).

Part 2: Web 2.0 Arrives, the Market Changes

(highlights of page 5)

Then one day a few years ago, some really smart people figured out how to make the web more interactive. Users could go to a web page and talk to other users, but more importantly, CREATE CONTENT for the owner of the website.

This is called Web 2.0.

MySpace, Facebook, YouTube, all those sites that let visitors write, upload, create, or otherwise share their own ‘stuff’ online started producing copious amounts of new content that the search engines could easily index…

This was especially great for the owners of these web 2.0 sites, because the cost of acquiring content is otherwise the most expensive part of owning any website…

…more importantly all this new content…disturbed the old business model (article marketing, seo, etc.).

…basically, everything that the SEO firms used to tell you was necessary has changed. All except one: It’s more important than ever to get incoming links to your website.

The question arises: If Article Marketing has lost so much of its importance with the search engines, how do we create these incoming links?

Part 3: Ride that Web 2.0 Wave!

(highlights of page 6)

…thinking that Web 2.0 is just a bunch of MySpaces, YouTubes, and Facebooks - where the main purpose is to talk and share with online buddies?

…you have been wasting your own time making content for the owners of those websites.

…since content is the basic currency of the information age, you have just made them rich at your own expense.

…all you have to do to turn the tables and make them YOUR slave is to place your articles, tips, recipes, jokes, home movies, podcasts, whatever content you can create out there on Web 2.0…with links back to your own website.

Example: If you write something about dog training on MySpace, and it doesn’t link to your main website, then you gain nothing. You have just wasted all that time for no good reason, other than to make the owners of MySpace even richer. However, add a link to the bottom of that same bit of writing that takes the user back to your Dog Training website, and you have just marketed your own website…

The best part is that web 2.0 writing is fast and choppy…no 350-1500 word articles….

According to recent research, over 2,000 Web 2.0 sites exist.

…Google and Yahoo love them and index them quickly

The only question left is: Which ones will allow you to link back to your own website?

Part 5: The Gold Rush is On!

(pages 8-9, discusses Revenue Share which I think everyone has heard of so I snipped it out of these notes)

Make money while building your business, (to make even more money.)

Part 6: Where to find them

…you’re probably already asking how many of the 2,000 plus sites allow backlinks.

Inside the member’s forum I’ve got a library stocked full of them…and members are always adding new ones as discovered.

…here are a few you already know about…

www.Cagora.com, www.Helium.com, www.Hubpages.com, www.Revver.com, www.Squidoo.com, www.ThisIsBy.Us, www.Vume.com, www.Weebly.com, www.Wikidot.com, www.Yuwie.com

…some take video, some text, some articles, some audio, and most will take a mixture.

However, these all pay you money for your time, and meanwhile you’ll really be spending that time building your own website up in the search engines.

Part 7: “More powerful than you can possibly imagine…”
(re: keyword research and search engine positioning and traffic from Web 2.0 sites)

Being #1 on google does NOT mean you get all the traffic. At best, it just means getting the MOST traffic.

#1 only equates to about 40% of all traffic for a keyword…

HOWEVER - you could own ALL of the links listed on the results page…

CONSIDER - Make easy pages on Web 2.0 sites, get those pages ranking highly in the search engine results pages, (much faster than ever before) and control the traffic flow for your keywords.

REMEMBER - Search engines love Web 2.0 sites, so ranking is easy.

You’ll be in full control, get 100% of the traffic for your keyword, all linking back to your site, and even be paid to create it all.

Laura, wrapping up…

I’ve been a member of this forum for almost a year now. Inside you’ll find keyword research tools, members helping members, experts helping newbies, a backlink script (to discover how many backlinks are required to beat out your top 5 competitors), 30+ training films, dozens of software downloads, and more.

While you’re there, learn about the opportunities that exist to supply content to Web 2.0 sites and be paid directly to your Paypal or bank account within days - just like a freelancing assignment.

Money up front plus money in residuals, all while you’re dominating the search engines for the benefit of your own business…

Download the PDF
Learn More About the Member’s Forum

Below is a quick table I’ve drafted up (in no particular order) of types of sites or applications (types/apps), brief descriptions of each (what), benefits (why), as well as measurements of success to consider after integration (measurement). Consider the measurement challenges before you integrate however as all Web 2.0 applications are not created equal.

Types/Apps	What?/Why?	Measurement
Blog	Websites where content is presented in journal style, displayed in reverse chronological order, and often includes a comment feature for visitor interaction. Create or develop relationships with target audience, and potential/existing customers.	Where does the traffic come from? Where does the traffic go? Does the traffic convert? Which reader segment is commenting? Does the traffic return?
Wiki	A web site that allows the visitors to easily add, remove, edit and change the website content, sometimes without the need for registration. Allows a specialized target audience to contribute to, or create, content.	Is the topic (and therefore the content) popular? Does it affect sales and conversions? Who visits the wiki? Who contributes to it?
Social Network	A social network website allows interaction between users - publicly or privately. Identify and advertise to finely targeted groups of existing or potential customers.	Are the users discussing products and/or services? How much traffic does this create to the product/service pages? Is the content indexed in the search engines?
User Review	Website that allows visitors to write reviews of products, content and/or services. Provides peer product reviews to new or existing customer base. Establishes the website as the resource for researching related products and services.	How many reviews per visitor are read/written? Do the reviews increase new traffic to the site or keep the traffic on the site longer? Does this content increase sales/conversion?
Forum	An online discussion site. Create or develop relationships with potential/existing customers.	Is the topic/content popular? Does it affect sales and conversions? Who uses the forum? Who contributes to it? Does it bring more traffic? Is the content indexed in the search engines?
RSS	RSS delivers information as an XML file (aka RSS feed). Small software programs (feed readers or aggregators) check subscribed feeds for a user and displays updated content. Publish time sensitive information, news, sales, or incentives to potential/existing customers.	How frequently is RSS accessed? By how many subscribers? Are links within RSS clicked through?  Does RSS increase website traffic? Increase visitor stay? Does RSS increase sales/conversions? Which content is most popular?
Podcast	A podcast is a multimedia file distributed over the Internet for playback on mobile devices and personal computers. Provide value added, topical content in an easy to digest form. Reach new audiences via podcast aggregators such as iTunes.	How many times was the podcast downloaded? How much website traffic did the Podcast generate? Did the podcast increase sales/conversions?
Comparison Shopping	A price comparison website that allows individuals to see lists of prices for a pre-defined or search generated product. Reach a wider audience.	How much traffic does this send to your product website? Does it affect sales and conversions?
Video / Multimedia	Multimedia rich sites use a variety of information sharing via text, audio, graphics, animation, and video, to inform internet surfers. Share content with potential/existing customers in video format.	How often was content accessed? How long was it viewed? Until the end? Is the content indexed in the search engines? Does it affect sales and conversions?
Ajax / Flash	Ajax enables small amounts of user generated information to interact with a website server ‘behind’ the page - the web page does not refresh based on a change via interaction. Flash was once most commonly used to create animation, animated advertisements, and to assist in the integration of video onto a web page. More recently however, Flash is being used to create an interactive web. Serve user friendly applications to potential/existing customers in a high-touch (not high tech) manner.	How has Ajax/Flash improved the process? Does it affect sales and conversions? Does it affect corporate brand?
Mobile	Online content accessed via mobile phones, PDAs, and other handheld devices. Enables users to access your content or interact with your site, from anywhere at any time.	Does it affect sales and conversions? Does it affect corporate brand?
Portal	A site that provides personalized responses, content, or other capabilities to visitors based on input. Provide a personal (yet overseen), one stop shop, for potential/existing customers to enjoy, aggregate, or create content.	What content or applications are being used? Does it affect sales and conversions? Does it affect corporate brand? Is the content indexed in the search engines?

This post is the beginning of a series created for the slow-to-adapt. We’ll begin with questions that can only be answered by companies that know and understand their target market.

Consider first, whether or not Web 2.0 technologies are being adopted by your target market.

Are your customers or potential customers likely to participate in user-generated content? Will your site visitors read, comment on and be affected by content found online? Will they share their views publicly? If your target market is known to be passionate about the products you sell or service, providing them a venue to share their views can be extremely valuable for obvious reasons.

Are your customers likely to be comfortable with the newer websites, sites that function differently from those typical of the last 10 years? The more accepting of change your target market is, the more rapidly you can adopt or integrate Web 2.0 into your own web properties.

Do your customers frequent other websites that are using Web 2.0 features? If so, your customers are ready, and likely eager to accept Web 2.0 features on your business or corporate sites.

Is your target market tech, or web savvy? If your target market readily adapts to new technology, Web 2.0 is an excellent way to increase your market share. If your target market is slow to adapt, you might want to introduce Web 2.0 concepts into your web properties over time.

This post is about Web 2.0 Traffic however, and not about my personal trauma…

The day before the fire I had just finished writing my newest publication: “Why Your Web 2.0 Marketing Sucks…and What You Can Do About it Today!”

Two weeks have passed and I’ve had little time, or presence of mind to launch it now, but thought to mention it here in case you’re looking for solutions.

I wrote it because I was sick of the mis-information being passed around on the internet by people who don’t know what they’re doing, who have no appreciation for your time, and who do little more than distract you from your business with sensationalism…

The report, strategy, technique - if you will - has been described as: “…a little unconventional. A tad geeky. But with the right trainer it can be painless, effortless, and lucrative…”

If you’d like to read more about it, you’ll find it here: Social Marketing Strategy - for ethical business people, for entrepreneurs who provide worthwhile content, for those concerned about their website traffic and reputation.

Leave me a note here if you have questions. I’m only online once every few days at this time while we try to put our life, family, and home back together.

I had forgotten to show the spider visits in the screen capture. Now it’s 12 hours later so the results are a tad off because Google has been by another 20 times since I turned off my computer.

Remember this is a brand new site, registered on Feb 6, content added on February 7-8th, no external links coming in - just an hour of a little Web 2.0 magic applied.

You can see the highly targeted traffic to the site on my previous post. Keeping in mind that this is a very tiny niche for a local business.

Here is the spider and bot screen capture as of late this morning…