2.0 Marketing for Real Business
2.0 Income Strategies, 2.0 Market Attraction Strategies, 2.0 Traffic StrategiesHonestly I couldn’t believe the number of people who flocked to MySpace with their online business promotion ideals – making ugly web spaces and creating lists of ‘friends’ that they hoped would somehow amount to ‘worth it‘ in traffic and sales.
I ranted long and furiously about this in another post so I’m not about to get tangled up that negativity again, but you must know this:
“As a writer and tester for the best types of free traffic generation and gaining top search engine ranks, and with a MySpace marketing ebook to sell, I never told you about it. Nor promoted the material. Didn’t even offer it up on one of my top ranking resale rights pages. And I did not share the techniques.”
Why, when I could have raked in a few thousand selling that material?
Because the techniques my peers were sharing were completely against MySpace’s terms of service and the traffic it served was neither predisposed to buy nor focused…didn’t fit in the ‘worth it’ category.
I guess what really irked me was that this product was being peddled all over the ‘net, from website promotion experts that I once held in high regard. Confronting one of them the answer I got was: “It sells” and “everyone else is doing it.”
There’s more, but I’ll spare you the rant.
Then along came SQUIDOO.com to save the day!
Squidoo is the brain child of Seth Godin.
It’s been touted as “MySpace for Grownups”
I want to tell you about it because it is ‘worth it’. Not to mention it’s fast, easy, and free. (Do I sound like “Free Prize Inside” or what?)
The Squidoo technique I’m about to walk you through falls right in line with the method I outlined for you in December (43things…)
First of all, here’s what makes this worth it:
- Squidoo is ranked by Alexa as being in the top 850 websites online today for traffic. (03/08/07)
- If you’ve been doing any type of keyword searches in the last few months you’ve probably run across one or more Squidoo pages sitting in the top 20 google results…
- Pages, that were created for free, by savvy website owners just like you and I.
- Many of those pages weren’t even around for the last google update in January!
Here’s What You Do to Get 2.0 Traffic and Rank from Squidoo
I really want you to take 20 minutes today to poke around Squidoo. Get an account there and create a page that will interest your target market. And, of course, on that page link to your website using one of your top key word phrases.
In the first week you may wonder if you wasted that twenty minutes, but trust me on this, you haven’t!
As Squidoo grows, your page will be well represented on one of the busiest Web 2.0 authority sites for a long time coming.
Let me give you a few more pointers on Squidoo here before you run off…
- Pages on Squidoo are called Lenses
- Lenses can consist of many modules
- Modules can be text, images from your hard drive, videos from YouTube, rss feed content from your blog (auto updating I might add), plus…
- Modules can also consist of income producing units that you can keep all or a portion of, for yourself (stuff from amazon, eBay, iTunes, and more).
- Creating a lens is really easy. Adding modules is a breeze. Point, click and type.
The next two tips are optional, but worthy…
- Every time you have 20 minutes to spare, update your lens (page) with some new text or add a new lens to your profile. This is encouraged on Squidoo and NOT against the terms of service.
- Learn to high power market on Squidoo with Tiffany’s 47 page ebook on the subject.
Now to be clear here, you DO NOT need Tiffany’s ebook to figure out how to get some qualified traffic and search engine positioning with Squidoo, but if time is short and you recognize the value of what Squidoo can do for you in the long term, her walk-through, marketing tips, and follow up emails to her customers are well worth the investment.
I’ve been stumbling around Squidoo for some time myself and had never thought of the ideas that get results which Tiffany shares! Not to mention the fact that she writes like a dream and explains the processes so well you hardly feel like you’re learning anything new at all.
Tiffany spent years as the ghostwriter of many internet marketing guru products – this explains how she knows her stuff as well as she does.
You’ll be shocked to see the names on her client list!
Web 2.0 Marketing with Tiffany
Wrapping Up 2.0 Marketing with Squidoo
Get some space on Squidoo, leave some valuable content that makes a visitor (or a search engine spider) want to click thorugh to your site(s), and enjoy the traffic increase.
I’ll be back with more of the best targeted traffic tips shortly,
Laura Childs
www.stampedesecret.com
p.s. If you come into Squidoo on my recommendation I’ll know you’re there and will help you with comments, suggestions and/or promotion (as always), but you don’t need me to get your free account.
p.s.s. If you want the best help, get Tiffany’s ebook and stay up to date on Squidoo with her follow up emails.
March 9th, 2007 at 9:37 am
Signed up for a SQUIDOO.com account yesterday like you suggested. Got my lens started with an intro and some text. It’s easier than you said it would be. This really is myspace for adults. No bad animations or long page load times. The ebay products module is my favorite. Do you know how much ebay pays publishers for sale transactions?
Thanks for this great tip. I’m going to build more lens’ on squidoo.
Steve
March 9th, 2007 at 9:45 am
Laura, I already read Tiffany’s book and video bonus (through the Warrior network).
It’s very well written and helpful. I hadn’t even considered that there were ‘advanced’ tips in there until I got your email though. So I went back and read it again and you’re right! More than a few of the techniques she shares I haven’t been employing on my own squidoo lenses. I’m going to start following more closely how she set up her Squidoo in my next edit. Thanks for the reminder. Drop me an email when you have time, it’s been so long since we’ve chatted!
Lynn
March 10th, 2007 at 10:14 am
Thank you so much for the information you’ve given in here.
Helped me a lot, I must say.
We’re just into a social marketing research program at office and I happen to be in this ‘task force’ as such to understand all about social marketing.
Thank you.
March 10th, 2007 at 10:25 am
Your (email) is brilliant.
Kudos on a really, REALLY well written piece. I wish I had this kind of content in my inbox more often.
Keep leading wisely!
Yoshi Kundagawa
March 11th, 2007 at 4:01 pm
If you’ve been sitting on the fence about Squidoo, or not seeing the results that you’d hoped for on your Web 2.0 enabled Squidoo lenses to drive traffic, sales and subscribers to your sites, now’s the time to pick up Tiffany’s ebook and video on the subject!
Just today she released a new Squidoo challenge, as well as a supplementary insider’s report, to compliment her (and the challenge winner’s) marketing findings on getting the most out of Squidoo.
March 12th, 2007 at 12:29 pm
Steve:
Sorry for the late reply…
eBay pays web publishers (affiliates) on a sliding scale.
The last time I checked they paid up to 40% on successful eBay.com bids (40% of the seller’s fee). Sometimes this only amounts to less than $1 (on low priced items), but I’ve had many sales of products that sold for $200 and I made $10 +-. Plus eBay pays a performance bonus (not sure how they calculate that, but it’s a nice surprise if you’ve done well for them over the month).
And, if that’s not enough, you also get paid for every new successful account created on eBay (starting at $12/account).
The rates they pay out varies across countries (i.e. ebay UK has a different scale for eBay.com for instance) as well.
I’m lovin’ being an eBay affiliate these days. Whether through my niche stores (see build ebay stores, through code snippets (see ebay code widget) or my Squidoo pages that have an eBay module.
It all adds up to a nice little income…
Chat soon, Laura
March 21st, 2007 at 9:44 am
Here is a squidoo lens:
http://www.squidoo.com/preventbullying
We just set these up, so they aren’t awash with content, yet…
March 21st, 2007 at 9:56 am
That’s great DJ!
I can see that lens has climbed up the ranks quickly.
I’ve added it to my own lensroll for a little extra juice.
Isn’t it incredibly easy to set up pages on Squidoo? There’s so much you can do with them, and more features are coming. Plus, Squidoo is quickly becoming an authority site in the search engines eyes so to have yourself well positioned there makes great business sense!
We’ll chat soon!
Laura Childs
March 23rd, 2007 at 7:25 am
I did manage to reserve several Squidoo lenses of high traffic keywords on Overture. Two have been completed.
The address of one is http://www.squidoo.com/hawaiiancruises
At least with Squidoo, they don’t discourage marketing on their site unlike MySpace.
I believe the present time is a good time to take a stake in cyber space with a Squidoo lens.
Sincerely,
Wayne Hairston
March 24th, 2007 at 9:54 am
Have a look at the Squidoo lens in comment #7! It was just nominated “Lens of the Day”.
May we all make lenses that are worthy of this honor, that help so many who land on it, and get as much traffic that converts to sales as this one does!
December 31st, 2007 at 8:58 pm
The people that took to the Myspace marketing party had no idea what they were doing.
The whole idea of Social Networking has nothing to do with trying to sell, anyone that thinks they can use social netowrking purely thinking in terms of selling will come unstuck.
It’s a beautiful concept when done right and can have rewards for both marketer and customer but the whole social networking fails for so many is simply because they ”think” of it as a platform for making money, if you think that way especially in terms of social networking, you have #1, missed the whole point of SN and #2 are better off sticking to tradditional marketing strategies as you will never wake to see the light.
In order for SN to work as a business model, you have to throw out the window any kind of “business thinking”, simple when you think about it.
Become part of a community, help that community and you will have some kind of ”business model” to begin working on but as long as you DO NOT see your potential customers as ”CUSTOMERS”, customers are what you see queing in a shop on a high street, customers are what you find on Amazon .. etc.
In social networking your “customers” are and never customers, they are your friends just as thought they were your neighbours, if you live that thought then you just might have a the beginnings of a plan to make money in social networking.
Happy New Year
Ray