Phooey to the Web 2.0 NaySayers!
2.0 Traffic StrategiesI’m still hearing and reading about people saying things like:
“Web 2.0 doesn’t exist!”
“Web 2.0′s bubble will burst, just like the dot-com bomb in the beginning!”
If that’s what you think, it’s okay, but you can’t keep your head in the sand and survive forever…
Have a look at what MediaPost Publications’ November 7th issue has to say about Web 2.0, or Business Week’s June 5th issue, or O’Reilly Radar’s write up almost a year ago today.
O’Reilly Media – I keep talking about them because they coined the term – recent report works hard to define Web 2.0 and states:
“Web 2.0 is much more than just pasting a new user interface onto an old application. It’s a way of thinking, a new perspective on the entire business of software—from concept through delivery, from marketing through support. Web 2.0 thrives on network effects: databases that get richer the more people interact with them, applications that are smarter the more people use them, marketing that is driven by user stories and experiences, and applications that interact with each other to form a broader computing platform.”
Now if you’re not sure what all that means to you as a website owner, and how you can get more traffic using Web 2.0 strategies, allow me to explain…
Websites that get the traffic, make the money, have huge resale value, sell more products, and all the other trappings of success, are websites that:
- allow and solicit interaction with it’s visitors,
- excite people on multiple levels (both the content AND the delivery),
- are multi-purpose or functional,
- are accessible,
- make life easier or at least more interesting.
If I could give you one example of a true Web 2.0 site believe me I’d send you there in a second. But Web 2.0 is broad in it’s description (encompassing many ‘types’ of sites) and ellusive in it’s definition (growing and changing as users contribute or demand more features). Furthermore you’d never want all that Web 2.0 is on one domain – keep it simple, keep the features relevant, and keep them coming back.
To get you thinking in a Web 2.0 world it helps to understand where it all began – blogs, social networking, social bookmarking, rss feeds, podcasting, photo sharing, and wiki-webs. Communities were built around such things and communities of users are powerful traffic cops indeed.
Search by: Web 2.0, traffic using Web 2.0
February 21st, 2007 at 7:38 pm
Some Say the Web 2.0 Buzzword is Nothing but Hype…
A pile of self-proclaimed ‘experts’ are saying that Web 2.0 doesn’t exist and that even if the technology has changed the user experience, they won’t be changing with the times because there’s no money in it!
Wow. I think we should just let tho…
February 22nd, 2007 at 7:35 pm
[...] Does Web 2.0 Exist? [...]
February 24th, 2007 at 12:35 pm
You are so right about the ever changing scene of online marketing. However, there are three levels of education with online marketing: 1) The fundamentals – this is the most confusing and disconcerting to the newbies. At least it was for me and many of my friends and associates. However, whether Web 2.0 or 3.0, the basics of online operations are the same. 2) The subtle shifts that take place ongoing, such as adwords rule changes, use of audio/video, new models for product launches, etc. Internet marketers have to watch for these changes the same way physicians have to keep up with the latest in medicine. 3) Major shifts, such as Web 2.0. Watchdogs like yourself an others who have a long enough history and ethics to compare and offer education and solutions. If we are to be effective and market to our lists in an ethical manner, we need this information and will be wise to watch the trends, but only long enough to take decisive action to profit from them.
February 24th, 2007 at 9:28 pm
Tom, how absolutely thrilling to see you here on my blog! Thanks for stopping in and leaving a note.
I agree with you wholeheartedly that there are 3 fundamental levels to learning how to market and profit online. I’ve contemplated your words deeply but I was truly stuck on #3.
I believe that a ‘major shift’ (as we both agree Web 2.0 is) is actually not a ‘trend’ to watch and profit from. By it’s very nature Web 2.0 is a shift of power, consciousness, desire to connect, and much more. Trends come and go, major shifts are a transformation to new ways (leaving the old ways behind).
To help make sense of what I’m getting at here, if this blog were instead a wiki I might edit your sentence:
“If we are to be effective and market to our lists in an ethical manner, we need this information and will be wise to watch the trends, but only long enough to take decisive action to profit from them.”
to:
“If we are to be effective and ethical in our marketing practices, we need this information and will be wise to watch and adapt to the shifts – if we plan to continue profiting from our online business.” (LC)
Anyone else care to have a go at that sentence for clarity – I’m not content that I nailed it.
February 27th, 2007 at 8:11 pm
Being that i have been working towards learning this stuff for the last 3 years and all the while knowing there was something in it for me but unable to grasp all the concepts…
Purely my fault opeating an online business was too much while staying out over the road up to 2 month’s at a time. I soon gave up every attept at an online business, yet my mind set is towards on line publishing.
I still want to learn more, However most out here are scams. Although I am sure of L.C.’s work and others like Tom J. my understanding of web marketing is so limited as I only started using a computer in 2000 mostly for research and work. I feel there is alot more to this and I am sure I want to learn “IT ALL”
Thanks Folks I’ll be keeping my eye on your fantastic work. Also I like the work of Jim Edwards too.
J. Kent
A.K.A. nevada
March 8th, 2007 at 3:12 pm
Laura,
I have been lost in your two websites and never want to leave. You have a gift for ‘in your face’ honesty without turning people off.
I have received quite a wonderful education in marketing just browsing your blog posts here and at smartzville…now tell me, when are you releasing your Stampede Secret 2.0? If your free stuff is this good your paid products much be out of this world.
I’m heading over to the waiting list.
Ken
March 8th, 2007 at 3:23 pm
Virtually blushing…
Thanks for your kind words.
I’m not releasing StampedeSecret 2.0 until I am sure it meets the traffic needs of all my readers and teaches them how to uncover and discover changes in the marketplace.
I had quite a time with the original StampedeSecret because my readers came from all levels of understanding and abilities – some said the material was too simplistic (even though they later discovered the techniques worked), while others couldn’t get their heads around the training. This meant a lot of time in email support. Something that was rewarding then, but now my lifestyle won’t allow it (I’ve beefed up my volunteer efforts with teens in our community).
In essence this new Stampede Secret will be much longer with no Member’s Area.
Customers will be updated by email only as Web 2.0 ebbs and flows.
The content will suit all level of talent but is organized in such a fashion that more experienced site owners can skip around the in-depth training that they’re already skilled in – spending time only on the more advanced techniques.
My research and testing continues…a major announcement will be posted here when it’s ready for launch.
And thank you again for your kind comments and excitement towards Stampede 2.0!
Laura Childs