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What’s Your Social Capital?

Here’s a personal story for people who stop in here and who aren’t already my friend on Facebook…
I recently made a business contact whom I have a lot of respect for. She’s a marketing maverick who has been in the business 30 years or more. In fact at times our lives have run parallel – [...]

Document Sharing (Web 2.0)

Hand in hand with the popularity of Web 2.0 sites (based on sharing, interacting, etc.) comes the ability to give content away on third party sites in the form of documents.
Essentially this is a lot like creating Squidoo or HubPages without all the revenue sharing and links distracting your potential prospects.
Within your documents you would [...]

Video Social

NOTE: I have not, to date, used Seesmic but only because I have not needed to yet, for the markets I am in. However, as my target markets become more sophisticated and my competition in the last few years have stepped as ‘up to the plate’ as I have, it is time to add video [...]

Catching Up With Laura and Web 2.0

It’s been a long time coming, but there really hasn’t been a whole lot interesting to tell you about up until now.
This is a long post, but worth the read so if you’re rushed or just want to get to the goods, skip down to #3 because that could make a huge difference to your [...]

Using Web 2.0 Responsibly (for Marketing)

An online friend (I’ve spoken of him before on this site and others) passed over an informative pdf to me this week, to in turn, pass onto you.
You can download the pdf at the end of this post, but allow me to save you some reading time and give you the highlights. (Training and techniques [...]

Measuring Web 2.0 Traffic Success

There are just as many ways to integrate Web 2.0 interaction – and therefore reap the traffic benefits – into an existing website, as there are to launch a new site with Web 2.0 elements.
Below is a quick table I’ve drafted up (in no particular order) of types of sites or applications (types/apps), brief descriptions [...]

Does Your Business Need to Deploy Web 2.0?

Small and large, business and corporations, are contemplating the need to integrate Web 2.0 technologies or utilize ad channels on existing Web 2.0 properties for business.
This post is the beginning of a series created for the slow-to-adapt. We’ll begin with questions that can only be answered by companies that know and understand their target market.
Consider [...]

Ethical Web 2.0 Traffic Training

People in my immediate circle already know this, but on February 14th at about 2:30am, my house caught fire. We think it had to do with the wood furnace because the fire started there, but no final assessment has been done to date.
This post is about Web 2.0 Traffic however, and not about my personal [...]


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