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What’s Your Social Capital?
Here’s a personal story for people who stop in here and who aren’t already my friend on Facebook…
I recently made a business contact whom I have a lot of respect for. She’s a marketing maverick who has been in the business 30 years or more. In fact at times our lives have run parallel – [...]
Catching Up With Laura and Web 2.0
It’s been a long time coming, but there really hasn’t been a whole lot interesting to tell you about up until now.
This is a long post, but worth the read so if you’re rushed or just want to get to the goods, skip down to #3 because that could make a huge difference to your [...]
Using Web 2.0 Responsibly (for Marketing)
An online friend (I’ve spoken of him before on this site and others) passed over an informative pdf to me this week, to in turn, pass onto you.
You can download the pdf at the end of this post, but allow me to save you some reading time and give you the highlights. (Training and techniques [...]
Building Web 2.0 Mobile Access Sites
A lot of people email me asking how to build a Web 2.0 site from the ground up. (Answers vary based on target market, site mandates, etc.)
One area I haven’t had requests for the past year however, are queries on how to build a .mobi site. Even though anyone on their game here would see [...]
Top Search Engine Spots via Social Network Sites
There’s a huge rush on – from marketers around the globe – to market their products and services (or increase their search engine position) by posting content and creating profiles on multiple Web 2.0 properties.
This is one way a very smart internet marketing trainer is teaching others to domninate the search engine listings for their [...]
DIY Web 2.0 Marketing, or Not
In a continuation to an earlier post, these two brief points explore some of the ways to ‘handle yourself’ on social networking websites.
Neither of these are one-size-fits-all recommendations – each technique for marketing off-site will vary with the ‘flavor’ of each site.
Spend a few hours on any site before you create a profile, becoming familiar [...]
Web 2.0 Marketing for Business
I haven’t been writing much publicly lately – that doesn’t mean I’ve been slacking off completely though!
Although I haven’t been at the computer screen, I have been writing. A lovely thing to be able to research a company and write a battle plan at the beach with the kids. There are a few corporates I’m [...]
Smart Web 2.0 Traffic eBook?
This is actually quite good for a free Web 2.0 ebook resource. I’d like you to grab it as it will bring you up to speed and more aware of what 2.0 Traffic techniques might do for you.
It’s called “The Authority Site Black Book – Web 2.0 Traffic” and is available at the smart subdomain [...]
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