What’s Your Social Capital?

Here’s a personal story for people who stop in here and who aren’t already my friend on Facebook…
I recently made a business contact whom I have a lot of respect for. She’s a marketing maverick who has been in the business 30 years or more. In fact at times our lives have run parallel – [...]

Document Sharing (Web 2.0)

Hand in hand with the popularity of Web 2.0 sites (based on sharing, interacting, etc.) comes the ability to give content away on third party sites in the form of documents.
Essentially this is a lot like creating Squidoo or HubPages without all the revenue sharing and links distracting your potential prospects.
Within your documents you would [...]

Why is Social Networking Important?

“My social marketing is driving me nuts! I’m not growing my business…just hob-knobbing, and dropping virtual busiess cards, and chatting people up all day!”
“What is social networking and why is it important, then?”
Actually, the question I really want to answer is: “Why Is Social Networking – Across Multiple Platforms – Important to Internet Marketers [...]

Video Social

NOTE: I have not, to date, used Seesmic but only because I have not needed to yet, for the markets I am in. However, as my target markets become more sophisticated and my competition in the last few years have stepped as ‘up to the plate’ as I have, it is time to add video [...]

Ethical Web 2.0 Traffic Training

People in my immediate circle already know this, but on February 14th at about 2:30am, my house caught fire. We think it had to do with the wood furnace because the fire started there, but no final assessment has been done to date.
This post is about Web 2.0 Traffic however, and not about my personal [...]

December’s Top 10 Web 2.0 Research Results

If you head over to marketingcharts.com you’ll see Nielsen’s recently released research on the top 10 Social Networking sites.
A few points of interest (for me anyway):

MySpace is on the rise for traffic again. Great news for MySpace marketers, (60.1 million visitors in December, up from November’s 57.4 million uniques, and 55.3 million a year earlier). [...]

TransPosting for Local Business

I’ve been doing some experiments lately with both newly registered websites and existing sites – utilizing the power of Web 2.0 for traffic.
The sites I’ve been working with are not just of various age, but in various niches.
This all started as a challenge when a local business owner told me that I couldn’t get [...]

eBay Adding More Web 2.0

This may have been going on for a while, or just incorporated this week, but while I was scouring the web for Daytona 500 tickets on ebay today I happened to notice a few familiar icons below each auction listing.
eBay, one of the forerunners with Web 2.0 concepts, was one site that I had expected [...]